Who doesn’t love to hear that they're amazing? By their very nature, testimonials are full of praise. But besides cheering us up, client feedback in the form of testimonials also inspires trust for new clients.
Having said that, asking for feedback isn’t always easy. Many translators feel self-conscious about asking clients to give them testimonials, but maybe it’s the phrase “testimonial” that’s off-putting.
Re-framing it in your mind as requesting feedback on a project or client relationship is almost certainly less cringeworthy. After all, feedback is an incredibly important tool for growing your business.
You need to know what you’re doing right (so you can do more of it) and equally importantly, be aware of where you’re misstepping (so you can avoid repeating past mistakes.)